UCLA RSVP Platform Redesign

Role: Product Designer

Tools: Figma, Adobe Illustrator, HTML/CSS

🧠 The Challenge

The legacy RSVP system used by UCLA’s External Affairs team was outdated, mobile-unfriendly, and confusing for users. The team needed a responsive, streamlined platform that could accommodate various event types and user roles.

🔍 My Approach

• Conducted stakeholder interviews and user surveys
• Created personas and journey maps based on pain points
• Designed wireframes and iterated with stakeholder feedback
• Prototyped and built high-fidelity responsive designs in Figma
• Delivered assets for development with mobile-first principles

🚧 Challenges

Scope creep mid-project required reprioritizing. I worked closely with developers to phase features and keep MVP deliverables on track.

✅ Outcome

The new RSVP system reduced registration abandonment by 47% and increased mobile usage by 60%. Stakeholders reported improved usability and event efficiency.