UX / Product Designer

Eric Rodriguez

Bridging research, design, and development to create digital experiences people actually love.

Selected Work

Projects

UCLA Digital Constituent Experience

Led focus groups and designed a marketing site to unify UCLA's digital experience strategy across the External Affairs division.

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UCLA E-Commerce wireframes and product design

E-Commerce Product Design

Designed and prototyped a unified e-commerce experience for UCLA Advancement, combining multiple legacy platforms into a single modern Magento-powered storefront.

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Events RSVP Platform Redesign

Replaced a legacy RSVP system with a mobile-first, accessible event registration platform for UCLA External Affairs constituents.

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UCLA Advancement Technology Solutions marketing page

ATS Marketing Page

Designed and built a marketing site for UCLA Advancement Technology Solutions, communicating service offerings to internal stakeholders and campus partners.

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Alumni Scholars Club Application

Designed and helped implement a web application for the UCLA Alumni Scholars Club, enabling program managers to run their complex scholarship program efficiently.

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UCLA public auctions mobile application banner

UCLA Auction Site

Designed the UX and interface for a mobile auction application supporting UCLA fundraising events, from bidding flow to confirmation screens.

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Background

About Me

Skills & Tools

Design

UX Research
Product Design
UI Design
Wireframing
Prototyping
User Testing

Tools

Figma
WordPress
HTML / CSS
Jira
Adobe Illustrator
Google Analytics

Methods

Focus Groups
Journey Mapping
Competitive Analysis
Agile / Scrum
Brand Management

Languages

English (Native)
Spanish (Fluent)

Download Resume

Experience

Aug 2023 – Present
E-Commerce Product Designer

UCLA Advancement Technology Solutions

Design and develop virtual e-commerce products, manage cross-functional projects, and lead UX research initiatives across the UCLA External Affairs division. Collaborate with developers, stakeholders, and researchers to deliver user-centered solutions.
May 2018 – Aug 2023
Business Analyst

UCLA Advancement Technology Solutions

Analyzed business processes and stakeholder needs to inform technology decisions across the Advancement division. Supported data-driven product roadmapping and cross-team coordination.
Jul 2017 – May 2018
Development Assistant

UCLA External Affairs

Supported the External Affairs team with donor relations, communications, and event coordination. Built foundational knowledge of the UCLA Advancement ecosystem.
2017
Bachelor of Arts, English & Political Science

University of California, Los Angeles (UCLA)

Eric Rodriguez

Projects

UCLA Digital Constituent Experience

E-Commerce Product Design

Events RSVP Platform Redesign

ATS Marketing Page

Alumni Scholars Club Application

UCLA Auction Site

About Me

Skills & Tools

Design

Tools

Methods

Languages

Experience

E-Commerce Product Designer

Business Analyst

Development Assistant

Bachelor of Arts, English & Political Science

Let's Work Together