8 teams surveyed
6+ research sessions
1 unified strategy
UX / Product Designer
Eric Rodriguez
Bridging research, design, and development to create digital experiences people actually love.
View My Work
Selected Work
Projects
3 platforms unified
40% less friction
$2M+ annual gifts
47% less abandonment
5,000+ annual RSVPs
WCAG 2.1 AA
3 products featured
12+ university partners
100% in-house built
300+ scholars served
90% admin time saved
Mobile-first
40%+ setup time cut
Multi-dept adopted
Self-service UX
$50M+ facilitated
3 platforms merged
Improved conversion
Kind Words
What Colleagues Say
Eric brought rigor and creativity to every design challenge. His ability to translate complex stakeholder needs into clean, intuitive interfaces made him invaluable to our product team. He doesn't just design screens — he designs solutions.
Working with Eric on the RSVP platform was exceptional. He pushed us to think user-first at every stage, and the final product reflected that in both the metrics and the feedback we received. Rare to find a designer who also speaks developer.
Eric has a natural talent for facilitating conversations that surface real user needs. His focus groups uncovered insights our team had missed for years, and his designs gave those insights a clear, actionable shape.
Background
Download Resume
About Me
Skills & Tools
Design
- UX Research
- Product Design
- UI Design
- Wireframing
- Prototyping
- User Testing
Tools
- Figma
- WordPress
- HTML / CSS
- Jira
- Adobe Illustrator
- Google Analytics
Methods
- Focus Groups
- Journey Mapping
- Competitive Analysis
- Agile / Scrum
- Brand Management
Languages
- English (Native)
- Spanish (Fluent)
Experience
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Aug 2023 – Present
E-Commerce Product Designer
UCLA Advancement Technology Solutions
Design and develop virtual e-commerce products, manage cross-functional projects, and lead UX research initiatives across the UCLA External Affairs division. Collaborate with developers, stakeholders, and researchers to deliver user-centered solutions.
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May 2018 – Aug 2023
Business Analyst
UCLA Advancement Technology Solutions
Analyzed business processes and stakeholder needs to inform technology decisions across the Advancement division. Supported data-driven product roadmapping and cross-team coordination.
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Jul 2017 – May 2018
Development Assistant
UCLA External Affairs
Supported the External Affairs team with donor relations, communications, and event coordination. Built foundational knowledge of the UCLA Advancement ecosystem.
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2017
Bachelor of Arts, English & Political Science
University of California, Los Angeles (UCLA)