Projects

UCLA Digital Constituent Experience

Fragmented digital touchpoints across 20+ UCLA teams created inconsistent experiences. Led focus groups and designed a research-backed marketing site to unify strategy across External Affairs.

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8 teams surveyed 6+ research sessions 1 unified strategy

E-Commerce Product Design

Donors navigated three separate platforms to complete a gift. Designed end-to-end wireframes and prototypes for a unified Magento storefront.

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3 platforms unified 40% less friction $2M+ annual gifts

Events RSVP Platform Redesign

The legacy RSVP system timed out on mobile and required IT support for every update. Designed a mobile-first, WCAG-compliant registration platform from discovery through handoff.

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47% less abandonment 5,000+ annual RSVPs WCAG 2.1 AA

ATS Marketing Page

UCLA ATS had no marketing presence to promote its licensable software to other universities. Designed and built the site from Figma mockup to live WordPress deployment.

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3 products featured 12+ university partners 100% in-house built

Alumni Scholars Club Application

Program managers tracked 300+ scholars using spreadsheets and manual email workflows. Designed a responsive web application that automated the process entirely.

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300+ scholars served 90% admin time saved Mobile-first

UCLA Auction Site

Third-party auction tools couldn't integrate with UCLA's internal systems. Designed the full UX — from user flows through usability-tested prototypes — for a self-service auction platform.

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40%+ setup time cut Multi-dept adopted Self-service UX

UCLA Online Giving Portal

UCLA's multi-platform giving ecosystem created donor friction and siloed data for administrators. Led UX strategy and design for a unified portal consolidating three giving platforms into one.

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$50M+ facilitated 3 platforms merged Improved conversion